True to its commitment to produce and share socially relevant and value-laden media projects for the public, FAITH Colleges once again hit the mark with its entry “The Gift” garnering top plum prize for Best Student Public Service TV Ad at the 42nd Catholic Mass Media Awards.
From the creative minds of BA Communication and Bachelor of Multimedia Arts students Glasie Falculan, Stephen John Macahia, Maria Athena Roxas, Rhadzner Singson, and Jaymar Irlandez, the team shared, “We want to share through our TV ad “The Gift” Filipino values that inspire hope, despite challenging realities. The material was shot during Christmas season, so we went with a message that centered on giving, no matter how trying the times may be.”
“The Gift” is a reminder for people to always live in kindness, love, and faith despite poverty and life’s uncertainties. “The inspiration came from a perspective that poverty and life struggles are always there along with humanity. It is there for a reason,” the team emphasized. Thus, the ad promotes a message of hope and inspiration that any difficult path of today will be anyone’s great story tomorrow.
Meanwhile their second entry “Dignity Not For Sale” received a special citation for its remarkable impact and relevance to social issues. It highlights the dedication and commitment of media presses to their duties as journalists of the country. “Nowadays, the truth can be compromised in exchange for a lot of things: fame, money, position, power. This is not the kind of system that we want our next generation to take over,” said the team. The ad also serves as a reminder to both media and society to spread only the true, the good, and the beautiful messages in their stories.
The CMMA has been recognizing FAITH Colleges for 10 consecutive years now. Since 2011, the Institution has been consistently producing media projects that promote positive values, healthy relationships, social awareness and responsibility, and love for God. It now holds seven awards which includes three Best Student Public Service TV Ads (2011, 2016, 2020); three Best Student Public Service Print Ads (2014, 2018, 2019); and a Special Citation for TV Ad (2020).
Organized in 1978 by the Archdiocese of Manila, the CMMA serves as an avenue for the Catholic Church to promote responsible use of multimedia platforms and recognize those which promote human development and Christian values.